In North Carolina, an insurance broker represents whom?

In North Carolina, an insurance broker represents the insured, which means they work on behalf of individuals or businesses seeking insurance coverage. The role of a broker is to provide a range of options from multiple insurance companies, helping their clients choose the best coverage that fits their needs and budget.

Brokers are not directly aligned with any particular insurer; instead, they act as intermediaries between the insured and the insurance market, advocating for their clients' interests. This fiduciary duty to the insured involves providing advice, guidance, and access to various policies, ensuring that clients understand the terms and limitations of coverage options available to them.

This representation differs from agents, who typically represent insurance companies and have obligations to those companies. Therefore, understanding the role of a broker is essential in recognizing how they contribute to the insurance purchasing process and protect the interests of their clients.